NO SURPRISES,
NO BS
PROCESS
Here's exactly how we work, what we expect from you, and what slows projects down. Spoiler alert: it's usually not us.
The 4-Week Process
Here's how we turn your challenge into a solution that actually works. Each week has specific goals, deliverables, and yes - things we need from you.
DISCOVERY
Week 1
We figure out what you actually need (vs. what you think you need).
WE DELIVER:
- • Competitor analysis
- • Technical requirements
- • Project roadmap
- • Detailed timeline
STRATEGY
Week 2
We design the solution and get your approval before building anything.
WE DELIVER:
- • Wireframes/mockups
- • System architecture
- • Content strategy
- • Approval checkpoint
BUILD
Week 3
We build it. You provide content and feedback. No scope creep.
WE DELIVER:
- • Working solution
- • Testing & QA
- • Progress updates
- • Staging environment
LAUNCH
Week 4
We go live, test everything, and hand over the keys.
WE DELIVER:
- • Live deployment
- • Performance testing
- • Training & handoff
- • 30-day support
What We Need From You
We can't work in a vacuum. Here's what you need to do to keep your project on track. Consider this your homework.
⚠️ PROJECT KILLERS
Taking 2+ weeks to respond
We can't read minds. If you disappear, your project stops. Period.
Not having content ready
We can't launch a website with "Lorem ipsum" text. Plan ahead.
Changing requirements mid-project
"Can we add a shopping cart?" after we've built everything else = scope creep = delays.
Decision by committee
If 8 people need to approve every color choice, your 4-week project becomes 12 weeks.
✅ SUCCESS FACTORS
Respond within 48 hours
Quick responses keep momentum. We do the same for you.
Designate one decision maker
One person who can approve changes without a board meeting.
Have your content organized
Text, images, and brand assets ready when we need them.
Trust the process
We've done this before. Let us guide you through the steps.
Week-by-Week Breakdown
Here's what actually happens each week, who does what, and what could slow things down.
WEEK 1: DISCOVERY
We dig deep into your business, competitors, and technical requirements. This sets the foundation for everything.
WE DO:
- • Competitive analysis (3-5 direct competitors)
- • Technical requirements gathering
- • User journey mapping
- • Content audit (if redesign)
- • Integration requirements review
- • Performance benchmarking
- • SEO analysis
YOU DO:
- • Provide access to current systems
- • Share brand guidelines/assets
- • Answer our discovery questions
- • Identify key stakeholders
COMMON DELAYS:
- • Taking 1+ weeks to answer discovery questions
- • Not having access credentials ready
- • Stakeholders not available for interviews
- • Missing brand assets or guidelines
WEEK 2: STRATEGY
We turn research into actionable plans. This is where your input is crucial - speak now or forever hold your peace.
WE DO:
- • Wireframes for key pages
- • System architecture diagrams
- • Content strategy & structure
- • Technology recommendations
- • SEO keyword strategy
- • Integration planning
- • Performance targets
YOU DO:
- • Review and approve wireframes
- • Provide specific feedback
- • Make final feature decisions
- • Sign off on technical approach
COMMON DELAYS:
- • "Let me think about it" (for 2+ weeks)
- • Requesting major changes to scope
- • Decision maker not available for approval
- • Vague feedback ("make it pop")
WEEK 3: BUILD
Development time. We code, you gather content. This is when having your content ready really matters.
WE DO:
- • Frontend development
- • Backend/CMS setup
- • Third-party integrations
- • Responsive design implementation
- • Performance optimization
- • Security implementation
- • Quality assurance testing
YOU DO:
- • Provide all final content
- • Supply high-res images
- • Test staging environment
- • Report bugs/issues promptly
COMMON DELAYS:
- • Content still being "finalized"
- • Low-quality or missing images
- • Not testing the staging site
- • Requesting new features mid-build
WEEK 4: LAUNCH
Go live time. Final testing, deployment, and knowledge transfer. The finish line is in sight.
WE DO:
- • Final testing & QA
- • Production deployment
- • Performance monitoring setup
- • Security scanning
- • Backup systems configuration
- • Training documentation
- • Knowledge transfer session
YOU DO:
- • Final approval for launch
- • Update DNS settings (if required)
- • Test live environment
- • Complete training session
SUCCESS FACTORS:
- • Quick approval for go-live
- • DNS changes made promptly
- • Active participation in training
- • Clear communication channels established
After Launch
We don't disappear when you go live. Here's what happens after launch and how we keep your project running smoothly.
30-DAY WARRANTY
- • Bug fixes at no charge
- • Performance monitoring
- • Training question support
- • Small content updates
ONGOING SUPPORT
- • Monthly maintenance plans
- • Security updates
- • Content management help
- • Feature additions
GROWTH PHASE
- • Performance optimization
- • A/B testing implementation
- • Analytics and insights
- • Scaling strategies
Ready to Start?
Now you know exactly what to expect. No surprises, no hidden steps, no BS. Just a clear path from challenge to solution.
LET'S BEGIN YOUR PROJECT