MEET THE TEAM

BUSINESS STRATEGY
MEETS TECHNICAL
EXECUTION

Kayleigh understands clients and business strategy. Tom builds systems that actually work. Together, we solve problems instead of creating them.

OUR STORY WORK WITH US
COMBINED EXPERIENCE
Years in Business 30+
Total Revenue Managed $100M+
Clients Served 200+
HOW WE CAME TOGETHER

FROM MARKETING AGENCY
TO TECHNOLOGY PARTNERS

The strategic evolution that makes us stronger together

Kayleigh's Foundation

2015: Kayleigh founded Craft My Marketing, building it from a side project into a full-time business by 2021.

Over 10 years, she worked with cafés, coaches, manufacturers, and nonprofits. Recognized as "40 Under 40" by Fairfield County Business Journal in 2016.

The Pattern: Clients kept asking for the same thing - not better marketing, but better systems. They needed technology solutions, not more social media posts.

THE REALIZATION:
"My clients don't have marketing problems. They have technology problems."

Tom's Experience

20+ years: Building and scaling businesses - from restaurant GM programming POS systems to co-founding a $100M+ Amazon FBA operation.

Tom wasn't just managing systems - he was building them under pressure. When his $17M inventory operation nearly collapsed from manual processes, he built a custom solution that saved $750K/year.

The Expertise: Real-world experience solving business problems with technology, not just theory from coding bootcamps.

THE SPECIALTY:
"I build systems that actually work when your business depends on them."

2025: The Partnership

When Kayleigh realized her clients needed technology solutions, not marketing services, she knew exactly who to call. Tom brought the operational experience and technical skills to transform Craft My Marketing from a traditional agency into a technology solutions partner.

Kayleigh
Client strategy & relationships
Tom
Technical execution & systems

WHAT THIS MEANS FOR YOU

1

Someone Who Gets Clients

Kayleigh has managed client relationships for 10+ years. She knows how to listen, understand your real needs, and communicate clearly.

2

Someone Who Builds Systems

Tom has built systems that handled $100M+ in business operations. Not theory from a bootcamp - real systems under real pressure.

3

Solutions That Actually Work

You get business strategy that understands clients AND technical execution that solves real problems. No gaps, no confusion.

Why We Focus on Practical Solutions

Tom once watched a warehouse manager spend 4 hours sorting 400 cases of hot sauce by expiration date. With a clipboard. Every week.

That's $5,000/year just to figure out which sauce to ship first. For one product. They had 200 products.

BEFORE: Manual Process
4 hours
AFTER: Automated System
4 seconds

Every business has their "hot sauce problem." We find yours and fix it.

MEET THE TEAM

Kayleigh Mihalko

Kayleigh Mihalko

Business Strategy & Client Experience

10+ years building client relationships across diverse industries - from cafés to industrial companies. Recognized as "40 Under 40" by Fairfield County Business Journal.

Kayleigh founded Craft My Marketing in 2015, taking it full-time in 2021. Her background spans marketing leadership for nonprofits, CRM management at R.D. Scinto (major CT commercial real estate), and strategic marketing development.

Her superpower: Understanding what clients actually need vs. what they think they need, and translating business problems into clear technical requirements.

What Kayleigh Brings:

  • • Proven client relationship management
  • • Business strategy and problem identification
  • • Project coordination and communication
  • • Industry experience across multiple sectors
Tom Lucia

Tom Lucia

Technical Architecture & System Building

20+ years building and scaling operations - restaurant GM programming POS systems, co-founding a $100M+ Amazon FBA business, solving problems under real pressure.

Tom built a custom warehouse management system using Google Sheets that handled 100K+ SKUs, 20 employees, and saved $750K/year. Not theory from bootcamps - real systems that real businesses depend on.

His superpower: Seeing the "hot sauce problems" - those expensive manual processes bleeding money that everyone accepts as "just how business works."

What Tom Brings:

  • • Real-world operations experience at scale
  • • Business owner perspective on technology
  • • System design and implementation
  • • Solutions that work under pressure

Our Promise To You

1

Plain English Only

If we can't explain it simply, it's too complicated. No tech jargon, no corporate speak.

2

Real Support

We answer our phones. We respond to emails. You're working with humans, not a support ticket system.

3

Solutions That Work

We build systems that actually function under pressure, because we've been under that pressure ourselves.

We're not trying to build an empire. We're building something better: a business that gives us and our clients the calm we all deserve.

LET'S SOLVE YOUR PROBLEMS